Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
Dec. 22, 2024
Business opinion: Generational branding in entrepreneurship
My concern is on those brands that have made it in our various sectors of the national and global economy that became extinct earlier than they were supposed.
By Farai Chigora
Jun. 11, 2023
Opinion: Laws for entrepreneurial branding
A real brand should talk quality in its delivery, performance of the represented offerings and pricing.
By Farai Chigora
Jan. 15, 2023
Afreximbank injects US$15m into Ecobank Zimbabwe to drive SME export growth
Business Digest
May. 18, 2026
Premium
Zim imposes Africa’s heaviest oil price hikes... shocking rip-off exposed in AU, AfDB regional report
Local News
May. 15, 2026
US$23bn debt overshoot places Zim among Africa’s seven worst distressed…poorest, war-ravaged regional economies now in the same league as Harare
Local News
By Mthandazo Nyoni and Freeman Makopa
May. 15, 2026
