Building narratives: Writing a book that sells
In preparing this article, I realised that so many authors especially in Zimbabwe struggle to “build narratives that sell” and instead end up “begging” people to buy their books. Sadly, that is a misguided approach and I am of the strong conviction that a book, just like any other product needs to have certain elements that sells it on the authors behalf.
Building narratives: Writing a book that sells
In preparing this article, I realised that so many authors especially in Zimbabwe struggle to “build narratives that sell” and instead end up “begging” people to buy their books. Sadly, that is a misguided approach and I am of the strong conviction that a book, just like any other product needs to have certain elements that sells it on the authors behalf.