THE Chibuku Road to Fame annual talent search which allows up-and-coming artistes to step into stardom and launch their professional careers roars to life this Saturday.
Launched on October 27 in 2001, Chibuku Road to Fame is the country’s largest grassroots talent identification competition.
It is a collaborative effort between the sole sponsor Delta Beverages through its Chibuku brand, and the arts mother body, National Arts Council of Zimbabwe (NACZ).
Participants are required to register their bands with NACZ to be able to participate in the competition.
The competition starts at provincial level and winners from the country’s 10 provinces compete at national level for a monetary prize, plus a fully-paid recording contract.
This year’s edition will be held under the theme Imba Tinzwe, Cula Sizwe Super Star from September 9 to October 14.
Mashonaland East and Midlands will be the first provinces to concurrently host the competitions before spreading to the country’s eight other provinces.
In Mashonaland East, contestants will battle for honours at Kwa Chief in Makaha, Mudzi, while Leisure Lounge located at Gokwe Centre hosts the Midlands province’s edition.
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In a statement, Delta Corporation marketing director Irimayi Muzorewa said they looked forward to a thrilling journey as the artistes begin their road to fame.
“As Chibuku Road to Fame continues to explore and discover talent, this year’s edition will include new genres like dancehall and hip-hop. The brand continues to leverage on music and dance to deliver its core purpose of nourishing the bonds of brotherhood among its consumers, who have a strong appreciation for music,” Muzorewa noted.
There will be various prizes to be won during the course of the competition at both provincial and national levels.
The competition’s national winner will pocket US$15 000 plus a recording contract, while the second and third-placed contestants will walk away US$10 000 and US$7 000 richer, respectively.
To date, sungura musician Romeo Gasa, who fronts Extra Valembe, remains the notable product of Chibuku Road to Fame after he won the competition in 2007.