HIGH-FLYING musician, Jah Prayzah, gave a thrilling performance that left guests, including business executives, in awe, as he fronted his Third Generation Band at the Coca-Cola Company’s launch of the Taste the Feeling campaign on Tuesday night.
BY WINSTONE ANTONIO
Some executives could not resist the temptation to join the band on the dance floor, as Coca-Cola announced its worldwide “One Brand” strategy in Zimbabwe at the National Art Gallery in Harare.
Some of the guests aped Third Generation band’s well-choreographed energetic dance routines and army-like drills and presentation.
Popular songs — among them Eriza, Hello, Kumbumura Mhute, Goto and Mwanasikana, while Hosanna and Musombodhiya off his forthcoming album Mudhara Vachauya to be launched on Defence Forces Day on August 12 in Harare — kept guests dancing throughout the more than an hour long performance.
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Versatile beat boxer Takudzwa Mashonganyika, popularly known as Probeatz, who shared the stage with Jah Prayzah, also had a good performance, as he was a marvel to watch with his group.
Speaking at the launch, Coca-Cola company’s marketing activations manager, Vee Chibanda said the marketing strategy unites all Coca-Cola brands (Coca-Cola, Coca-Cola Light/Diet, Coca-Cola Zero, and Coca-Cola Life) under the iconic red Coca-Cola disc.