HARARE, Apr. 16 (NewsDay Live) - The Zimbabwe International Trade Fair (ZITF) is targeting more than 800 exhibitors for this year’s edition, a notable increase from last year’s participation levels.
This year’s trade showcase will run from April 20 to April 25 in Bulawayo under the theme Connected Economies, Competitive Industries, with President Emmerson Mnangagwa expected to officially open the event.
ZITF Company chief executive Nick Ndebele said organisers were aiming high, both in terms of exhibitor numbers and business outcomes.
“We are targeting over 800 exhibitors and anticipate generating millions of dollars in business,” Ndebele said.
He added that preparations were already at an advanced stage, with both local and international companies expressing interest in participating at this year’s showcase, which remains one of the region’s biggest trade exhibitions.
Last year’s edition attracted about 00 exhibitors, reflecting steady post-pandemic recovery and renewed interest in Zimbabwe as an investment destination.
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The anticipated rise to over 800 exhibitors this year signals growth of the trade fair as a platform for business networking, deal-making and industrial growth.
ZITF has traditionally drawn participants from across Africa and beyond, offering a platform for companies to showcase products, forge partnerships and explore export opportunities.