Personnel management at the highest level is the foundation for all future strategies. And, it is obvious that you cannot deal with these tasks casually and with the methods of the 1980s.
It is true that people still prefer certain topics. They may start with sports or lifestyle news and forego hard news until last. Or they might navigate topics in another way.
Digital storytelling can only thrive if the print corset is removed. The content and its impact must be the focus for the (paying) readership.
So, stop thinking of technology as a support operation and include it at the heart of your strategic planning.
With so much riding on technology, it is surprising at how few media company boards include expertise in the tech areas.
people who may not be equipped with the leadership qualities needed to manage people in difficult times during change.
Journalists and editors today not only need to know better how to create compelling content, but also how to best distribute and promote it in the various digital channels.
ChatGPT is a conversational tool, so refine the prompts as you go
The result? A backward-looking, ping-pong game of blame and jurisdictional wrangling.
These are the typical “click-bait” stories. You have to be careful with these, as stories that do not fit the mission (and can be found elsewhere) can dilute your value proposition.
Greenwashing and hypocrisy won’t be well-received by audiences who are attentive to these issues.
The story is the same in Africa, Europe, South America, Asia and Australia — advertising-dependent businesses everywhere are feeling the heat.
These are the typical “click-bait” stories. You have to be careful with these, as stories that do not fit the mission (and can be found elsewhere) can dilute your value proposition.