Leadership And Governance - The Zimbabwe Independent

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NEWS & CURRENT AFFAIRS

Topic : Leadership And Governance

Branding and the customer purchase journey

Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.

By Dr Farai Chigora and Dr Tabani Moyo Nov. 13, 2022

Branding and the customer purchase journey

Business opinion: Brand mix for tourism entrepreneurs

Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.

By Farai Chigora Sep. 18, 2022

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‘I’ll crush the black market’ … RBZ boss vows to smash US$2,5bn menace, bring stability

‘I’ll crush the black market’ … RBZ boss vows to smash US$2,5bn menace, bring stability

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Apr. 12, 2024

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Apr. 12, 2024

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By Sydney Kawadza

Apr. 12, 2024

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By Faith Zaba

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