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Leslie Mupeti
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Elements of brand personality
It helps businesses create a unique and recognisable identity that resonates with their target audience.
By Leslie Mupeti
May. 26, 2023
Brand audit important for building a business
A brand audit can help businesses stay relevant and keep up with changing customer preferences and market trends.
By Leslie Mupeti
Jun. 9, 2023
The importance of customer experience
The customer experience, often abbreviated as CX, refers to a customer's overall perception of and interactions with your company or brand.
By Leslie Mupeti
Jul. 14, 2023
![Zim banks milk clients with steep fees…some lenders hitting consumers with 300 charges](https://cdn.thestandard.co.zw/images/theindependent/uploads/2024/07/ESqmCKfC2xprszAfdKczdMp6LUkqCobapx69qoai.jpg)
Zim banks milk clients with steep fees…some lenders hitting consumers with 300 charges
Local News
Jul. 26, 2024
Black-listed govt suppliers face arrest... OPC, defence dominate in deals with affected firms
Local News
By Julia Ndlela and Tinashe Kairiza
Jul. 26, 2024