Leslie Mupeti
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Elements of brand personality
It helps businesses create a unique and recognisable identity that resonates with their target audience.
By Leslie Mupeti
May. 26, 2023
Brand audit important for building a business
A brand audit can help businesses stay relevant and keep up with changing customer preferences and market trends.
By Leslie Mupeti
Jun. 9, 2023
The importance of customer experience
The customer experience, often abbreviated as CX, refers to a customer's overall perception of and interactions with your company or brand.
By Leslie Mupeti
Jul. 14, 2023
Tungwarara bags lucrative govt contract… Prevail gets exclusive rights, sparking monopoly fears
Local News
Jan. 9, 2026
SA Hawks’ probe into R1,1bn Zec tender still active … as Zacc ‘clears’ Chivayo without telling Pretoria
Local News
By Julia Ndlela and Tinashe Kairiza
Jan. 9, 2026
Mutapa Investment Fund’s first financials draw mixed feelings
Local News
By Nhau Mangirazi and Tinashe Kairiza
Jan. 9, 2026
