WHEN Zimbabwe takes the field for the ICC Men's Cricket World Cup 2027, the logo on the players' chests will belong to a company that has, in one form or another, been part of Zimbabwean life for more than 20 years.
Mukuru's decision to extend its front-of-jersey partnership with Zimbabwe Cricket through to December 2027 is, on paper, a straightforward sponsorship renewal. But the timing, locking in a deal that runs through the country's first-ever World Cup co-hosting stint, signals something more deliberate; a bet that Zimbabwean cricket's next three years will matter more than any before it.
The partnership itself is young by sponsorship standards, first signed in 2024. Its extension now folds in the biggest assignment Zimbabwe Cricket has faced in years, sharing World Cup hosting duties with South Africa and Namibia in 2027, a tournament that will put the national team, and by extension its sponsors, in front of a global au
