Did you know that nearly 50% of small businesses in the United States don’t invest in SEO marketing?
Search engine optimization involves marketing your company and increasing sales through online traffic.
If you don’t have a good SEO strategy, you should consider some of 2022’s newest options.
Continue reading to discover this year’s latest SEO trends that will help your business and increase revenue!
1. Adapt Between DevicesOne of the most critical SEO trends that businesses are following has to do with phones and tablets.
Since most people aren’t searching for info from their computers, websites must adapt and be user-friendly on other devices. Phones and tablets should still provide an excellent format for the viewer and they should be simple to navigate.
If your mobile website resembles your computer site, you should make some upgrades. This view can be difficult to navigate when it becomes small and the user must zoom in to find the options.
Google has a mobile-friendly test that will increase your ranking if you customize the experience. When your mobile usability analytics on Google to discover if your business needs help.
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Understanding the importance of SEO will help you see how critical it is for all of your customers.
People with visual disabilities and hands full won’t be gathering information by typing. Businesses are trying to improve their voice search capabilities so that customers can quickly find what they need.
While typing, people generally use as few words as possible in a search. Voice commands, however, are often asked or said in a conversational tone. Businesses must adapt and include both versions of these keywords in their content to become relevant.
An example of this would be someone typing the words, “best dogs for allergies.” In a voice search, the keywords would be formatted as a phrase, such as, “What are the best dogs for people with allergies?”
3. AI IntegrationGrowing a business alone is impossible, but when you have the help of a smart team to back you up, productivity increases.
AI integration is becoming more common since it can easily work with Google’s algorithms. Businesses are using artificial intelligence to help gather data and discover rankings. This can increase your organic traffic and help you find trends that will make your site more relevant.
Another reason AI is such a great tool for SEO tactics is that it can efficiently find keywords. This increases your optimization and content. AI can identify significant data that doesn’t seem obvious to most business owners.
4. Extended ContentThis year is all about longform content, to provide a deeper dive into topics.
Extended, or long-form writing typically has between 1,000 and 7,500 words. This length of content provides a better understanding and explanation of information. The purpose of these articles is to share valuable information and teach customers or clients.
If you want to give a deep explanation of a new product or service, this is a great way to do it. You can incorporate keywords throughout your long-form articles to increase viewers and ranking.
Another way businesses have used this content is by sharing examples of case studies. Medical professionals often share experiences to enlighten others.
5. Featured SnippetsOnce you start getting the hang of SEO for businesses, your ranking will increase.
You might notice on some searches that snippets appear on the screen. Snippets are highlighter excerpts at the top of the search results page. They often include text information about your search, along with photos to engage the reader.
This is a great way to get people to visit your site and learn more about your services. Most of these snippets are for long-form articles, however, you can use them for any information on your site.
Creating snippets will make your pages more likely to appear since you provide consumers with a quick answer. Most people want a simple answer to see if the website is relevant to their inquiry. Bullet-point lists and how-to guides are also great to get people to visit your site since they often show only part of the list.
6. Videos Replacing ImagesImages are often found throughout SEO content to engage readers and improve rankings.
Unfortunately, businesses aren’t seeing the results they want from posting images alone. A strong SEO tactic is to post videos. Video results are anticipated to increase over the next decade and be the primary form of content.
If you want to create a TikTok or YouTube page for your business, make sure you select a good name. Your video names and descriptions should use keywords to increase your rankings through searches.
Since viewers watch videos because they don’t want to read, limit your use of words. Use short keywords and phrases that users are searching for.
7. EAT(ting)Expertise, authoritativeness, and trustworthiness (EAT) have become a priority for 2022.
Search algorithms are evolving and combing through content that doesn’t provide these 3 factors. To utilize this trend, businesses are creating unique content that is relevant to their industry. Citing sources, including a bio, and avoiding fluffy information can also help you follow the EAT trend.
The best way to remember this trend is that your body gets results from the foods you consume. When you EAT with your content, you’ll see the results through higher rankings and more viewers.
Which SEO Trends Have You Tried?Since technology and businesses are always adapting, it’s critical to know about the latest SEO trends.
There are many benefits of SEO and you don’t have to do all the work on your own. With help from AI and analytics, you can make your efforts more effective and reach your target audience.
Don’t be afraid to try a new method, especially if it is unique from the other attempts.
If you want to learn more SEO tips and tricks, check out our blog for the latest information!
