The Zimbabwe International Trade Fair (ZITF) has introduced a new premium access pass, the ZITF 2026 black card, aimed at enhancing the experience of high-level delegates at next year’s exhibition.
The initiative targets senior executives, business leaders, and strategic partners seeking a more efficient and business-focused engagement at the ZITF.
The 66th edition of the country’s premier trade showcase will be held from April 20–25 under the theme, Connected Economies, Competitive Industries, with the official opening ceremony scheduled for April 23.
ZITF Company chief executive officer, Nicholas Ndebele, said the innovation reflects the organisation’s ambition to continuously improve the quality of the exhibition.
“As we prepare for ZITF 2026, our focus is on delivering a modern, world-class exhibition experience that meets the expectations of today’s business leaders,” he said.
“The black card introduces a new standard of convenience, hospitality, and engagement.”
Ndebele said the premium offering is designed to maximise value for top-tier participants.
“We are creating an environment where decision-makers can interact efficiently, build strategic partnerships, and conclude meaningful business engagements within a comfortable setting,” he said.
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“This is about enhancing both productivity and experience at the fair.”
He noted that the move aligns with broader efforts to position ZITF as a globally competitive platform.
“Our goal is to ensure that ZITF remains a hub for serious business, innovation, and investment. The black card is one of several initiatives aimed at attracting high-value delegates and strengthening international participation,” he said.
The limited-edition pass offers all-access entry to exhibition halls and business zones, priority access, VIP parking, and dedicated concierge services.
Cardholders will also enjoy entry to official networking events, premium hospitality at The Pavilion, and access to a private Buyers and VIPs Lounge.
