Zimbabwe’s tourism sector continues to register strong growth, contributing US$1,3 billion to the country’s gross domestic product (GDP) in 2025, up from US$1,1 billion in 2024, driven largely by increased domestic travel and a renewed focus on culture and heritage.
Tourism and Hospitality Industry minister, Barbara Rwodzi , said the sector now accounts for 10% of the national GDP.
“The increase in domestic tourism trips by 13% shows that more Zimbabweans are exploring and appreciating the beauty of their own country,” Rwodzi said in an interview.
“Tourism is no longer only about international visitors; our local travellers are becoming a powerful engine of growth for the sector.”
She emphasised that much of this growth is linked to the government’s heritage-based tourism model, which places the country’s culture, traditions, and identity at the centre of tourism development.
“In line with this vision, the ministry has implemented strategies that position culture and heritage as the backbone of tourism growth.”
Rwodzi highlighted the expanding role of gastronomy tourism, which showcases Zimbabwean cuisine as a unique tourism product.
“This initiative celebrates our local dishes and has received global recognition, including accolades from UN Tourism and Unesco,” she said.
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“Our strength is in our culture, our heritage, and the warm, welcoming spirit of our people, which remains a key pillar of our tourism offering.”
She said the ministry seeks to sustain the momentum in domestic tourism while expanding its contribution to national development goals under the Zimbabwe’s National Development Strategy 2 (NDS 2).
“Domestic tourism is a critical pillar for building resilience in our sector and ensuring sustainable growth.
“By telling authentic stories and promoting our heritage, we are creating experiences that go beyond sightseeing and foster meaningful cultural connections for both local and international visitors.”
