Value Creation Challenge 2024: Nurturing innovation and entrepreneurship in Zim

This innovative incubation program aims to bolster innovation and entrepreneurship in Zimbabwe.

The Eight2Five Innovation Hub, powered by Old Mutual, in collaboration with the British Council and the British Embassy, is proud to announce the launch of the Value Creation Challenge 2024 (VCC4).

This innovative incubation program aims to bolster innovation and entrepreneurship in Zimbabwe.

Building on the success of its predecessors, the VCC4 continues to be a pivotal part of Zimbabwe’s entrepreneurial ecosystem.

It provides promising business innovations with the necessary support to grow into successful enterprises.

The programmes enhances participants’ business acumen and refines their strategies through expert mentorship, bespoke training, and invaluable resources.

Additionally, it facilitates networking opportunities, connecting entrepreneurs with industry luminaries, potential investors, and collaborative partners.

One of the key advantages of the VCC4 is its focus on providing market access for participants.

Through pitching events and demo days, entrepreneurs gain unparalleled business exposure and visibility.

The impact of the programme was recently showcased at the 2024 Zimbabwe International Trade Fair (ZITF) where startups from the Value Creation Challenge 3 were featured.

Furthermore, VCC alumni can participate in significant events such as the Creative Economy Week by the British Council and the Alpha Media Holdings’ Ideas Festival.

These platforms enable them to meet industry leaders, potential financiers, and partners, further enhancing their growth prospects.

Beyond market access, the VCC4 offers entrepreneurs a platform to receive valuable feedback and validation from seasoned professionals.

This feedback is instrumental in refining business models, strengthening market positioning, and enhancing overall competitiveness.

In addition, VCC4 participants will have access to financial services offered by Old Mutual Zimbabwe Limited, providing critical support for their ventures’ growth and development.

On launching the VCC4, Samuel Matsekete, CEO of Old Mutual Zimbabwe Group, reiterated that “Eight2Five is strategically aligned with the Zimbabwean National Agenda, focusing primarily on fostering economic empowerment, creating employment opportunities, and catalysing innovation. We directly contribute to these national goals by nurturing startups and stimulating innovation.

“Our initiatives support the government’s vision of transforming small and medium-sized enterprises (SMEs) into significant contributors to the national economy.”

Additionally, Matsekete highlighted the success of the Value Creation Challenge in the previous year.

The challenge received over 1,200 applications, with 533 outstanding proposals completed. Notable startups like Farmbuzz (an agri-tech company using drone technology for farming) and Taxpal (a regulatory tech innovation simplifying tax filing for SMEs using AI) stood out.

These startups not only address local and regional challenges but also have the potential for broader market impact.

Looking ahead to 2024, Old Mutual plans to expand the Value Creation Challenge further.

They aim to support emerging industries, sustainability, the creative sector, and advanced technological innovations. This expansion will attract more innovators and provide comprehensive support, helping them move from ideation to market-ready solutions.

The challenge is open to early-stage startups with innovative prototypes and existing businesses with a minimum viable product (MVP), particularly those within the first two years of operation.

The VCC4 is especially interested in businesses in emerging industries, innovative technology, the creative sector, and sustainability-focused ventures. Entrepreneurs from all over Zimbabwe are encouraged to apply, ensuring no location or individual is left behind.

As part of their commitment to inclusivity, the Eight2Five team will conduct innovation clinics in Harare, Mutare, Masvingo, Gweru, and Bulawayo between May 20 and May 24.

These clinics aim to extend the reach of the challenge and ensure that entrepreneurs from various regions can participate.

Eight2Five through VCC4 is committed to cultivating an inclusive and diverse entrepreneurial ecosystem in Zimbabwe by recognising and harnessing the immense potential and innovations brought by women entrepreneurs.

By actively encouraging female participation, the programme seeks to address the gender gap in entrepreneurship and create equal opportunities for women to thrive and succeed in their ventures.

Female entrepreneurs are encouraged to take advantage of the program, which aims to empower women, amplify their voices, and support their entrepreneurial journeys.

By promoting gender diversity and inclusivity, the VCC4 aims to create a vibrant and dynamic entrepreneurial landscape that harnesses the full potential of Zimbabwe’s talent pool.

The Value Creation Challenge has played a significant role in nurturing entrepreneurial talent and driving sustainable economic growth in Zimbabwe.

The VCC4 aims to transform innovative prototypes into tangible ventures brimming with promise and potential by providing aspiring entrepreneurs with the necessary support, resources, platform and market access.


  • To register for the Value Creation Challenge 2024, visit the Eight2Five social media pages or website,, and seize the opportunity to turn your entrepreneurial dreams into reality.


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