BULAWAYO mayor David Coltart has called on all stakeholders to develop robust marketing strategies to revitalise Bulawayo, saying the city’s immense potential in arts, culture and industry remains tragically under-utilised.
Coltart said this during the launch of the Chas Everitt International Group project in the city last week.
He said Bulawayo, with its rich heritage and infrastructure, was well-positioned for a comeback.
“This is a city with great art and culture. It is the industrial capital with all the infrastructure and has been for decades the best-run city in the country,” Coltart said.
“We have museums, the Mzilikazi Craft Centre, the National Art Gallery and rest rooms.
“To our south, we have the Matobo Hills, which boast some of the highest concentrations of rock art in the world.
“The tragedy is that this great city is terribly under-marketed.”
He said one of his key initiatives since last year was to engage airline services to improve the city’s connectivity.
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“I have also started negotiations with other airline services to see if we can secure direct links from here to Johannesburg and Cape Town,” Coltart revealed.
“This is precisely why I engaged Chas Everitt. The essence is marketing; our expectation is that they can persuade potential buyers and investors to come to the city.”
Zimbabwe International Trade Fair chairperson Busisa Moyo described the city as more than a place on a map.
“We have faced our fair share of challenges, but our spirit of innovation has never dimmed,” Moyo said.
