The Agricultural Dealers and Manufacturers Association (ADMA) Agri show 2024 kicked off yesterday with exhibitors showcasing a variety of equipment and services.

The agricultural show aims to give the sector and farming community an opportunity to interact with machinery suppliers.

Farmers and suppliers are also afforded an opportunity to compare products and services from small-scale conventional tillage machinery to the latest technological developments and advances in zero till concepts.

ADMA chairperson Macro Garizio yesterday said the association promoted and encouraged proper standards of service and ensure that ethical trading practices were maintained in the interests of the public and its members throughout the agricultural machinery trade.

“The executive committee and members of ADMA wish to thank the Agricultural Research Trust (ART) for entering into a long-term lease agreement with ADMA for the exhibition site and parking area,” he said.

“This allows ADMA to make investments into water and irrigation, permanent power supply, site fencing and cattle handling facilities.

“These world-class cattle facilities, with viewer catwalks, will accommodate the first ever solely indigenous cattle auction in Zimbabwe. This is supported by the Mashona, Tuli and Nkone Breeders' Associations of Zimbabwe.”

ART Farm director Steve Hapelt said the event offered Zimbabwe’s agricultural sector and stakeholders access to top-notch services, products, equipment and industry professionals all gathered at ART premises, forming a distinctive agricultural hub.

“The ADMA Show extends beyond the agricultural sector alone; we highly recommend participation of all sectors. With numerous exhibitors and guests from both the region and abroad, this event is poised to become one of the leading exhibitions in the region,” he said.

He said ART Farm remained committed to its ongoing-mission of delivering state-of-the-art research and training, equipping Zimbabwean farmers with essential knowledge, practical guidance and unwavering support over the last 40 years.

Hapelt said in response to climate change and soil rehabilitation needs, they had implemented trials in regenerative agriculture, integrating eco-friendly practices across crops and livestock management.

“Through sustainable land preparation, planting methods and holistic livestock husbandry techniques we are enhancing soil condition, health and fertility while fostering biodiversity.

“Our goal is to become a leading hub for regenerative agriculture, offering farmers insights into diverse techniques for achieving optimal outcomes,” he said.