By Own Correspondent
ZIMBABWE’S leading canned foods and jam manufacturer, Cashel Valley, has gone into partnership with the Zimbabwe Tourism Authority (ZTA) to bring Christmas cheer to consumers of their products.
Cashel Valley is known for its wide range of ready-to-eat baked beans, fruits and vegetables and is now a fully- fledged business division of Cairns Foods Limited.
Cashel Valley marketing manager Mutsa Mukungatu said they were excited to make one holiday dream come true for consumers of their products this festive season.
“Cashel Valley is a trusted brand that Zimbabwean families have loved for years. Therefore, they have a huge responsibility of keeping the product ‘top of mind’ to our clients.
”We are doing this through a rigorous internal product quality management program. This is our small way of saying thank you to Zimbabweans who consume our products,” she said.
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“We have seen in fit to partner ZTA through the ZimBho campaign.
”If you travel local you buy local. Through this campaign, we are looking forward to reawakening the nostalgic effect that our products bring,” Mukungatu added.
ZTA spokesperson Godfrey Koti said the competition would go a long way in promoting domestic tourism.
“We are happy to be partnering with corporates of this magnitude such as Cashel Valley. They are big players within the FMCG, manufacturing and retail sector and we are delighted that they are seeing the importance of promoting our local travel in relation to buying local,” Koti said.
“We are elated that the ZimBho campaign #vakatsha, #TravelLocal is seeing an uptake from the corporate world and we are hoping that in 2022 we will see more collaborations such as this one,” Koti added.
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