MATOBO National Park has been awarded a 2014 Certificate of Excellence by a travel website that provides reviews of travel-related content, TripAdvisor.
BUSINESS REPORTER
The award signifies that it has consistently earned outstanding feedback from TripAdvisor, Zimbabwe Parks and Wildlife Management Authority spokesperson Caroline Washaya-Moyo said yesterday.
She said the award was based on the quality of reviews and opinions Matobo has earned on TripAdvisor over the past year.
“As the Zimbabwe Parks and Wildlife Management Authority, Matobo National Park, in particular we feel that such recognition is not only humbling, but encouraging. The award further positions Matobo National Park as a brand of choice,” Washaya-Moyo said.
She said the feedback the park was getting serves as an indication of the number of tourists visiting Matobo National Park.
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“This helps to make the product known and there is a platform where visitors are posting their feedback or experiences on,” she said.
Washaya-Moyo said the authority would continue to be a member of TripAdvisor as there are huge marketing benefits to be drawn from being one. These include the viral marketing effect being a member has on the authority.
She said the authority encourages visitors to all its national parks, Matobo included, to continue using TripAdvisor as a platform to share their experiences.
The authority has 10 parks countrywide.