AURUM Aesthetic and Cosmetic Surgery will open a new branch in Harare's central business district on August 1 as part of an ambitious expansion drive aimed at bringing its specialised beauty and cosmetic services closer to clients while strengthening its presence in Zimbabwe's growing aesthetic medicine sector.
The opening of the CBD branch comes as the award-winning beauty and cosmetic surgery centre is also renovating its flagship premises at 617 Swan Crescent, The Grange, into a modern state-of-the-art facility designed to meet international standards and accommodate its expanding client base.
Founder and director Pamela Munemo said the expansion marked a significant milestone in the company's growth strategy and reflected its commitment to improving accessibility, innovation and patient care.
"The opening of our Harare CBD branch will make our services more accessible to clients who work and live in the city centre, while the redevelopment of our facility at 617 Swan Crescent, The Grange, will significantly enhance our clinical capacity and patient experience," Munemo said.
"This expansion aligns with our long-term vision of growing AURUM into Zimbabwe's leading centre for aesthetic and cosmetic medicine. It will also enable us to introduce additional specialised services while maintaining the highest standards of patient safety, professionalism and innovation."
Established in 2018, AURUM has steadily built a reputation as one of Zimbabwe's leading aesthetic and cosmetic surgery centres through its emphasis on ethical practice, patient safety and the adoption of modern medical technologies.
The expansion follows another milestone for the institution after it was inducted into the Hall of Fame at the Zim Community Trailblazers Awards. Munemo also received the Outstanding Beauty and Health Practitioner award, recognising both her leadership and contribution to Zimbabwe's beauty and health sector.
The clinic recently made history by introducing tumescent (awake) liposuction, one of the world's safest and most advanced body-contouring procedures.
Unlike conventional liposuction, the procedure is performed while the patient remains awake, reducing surgical risks, shortening recovery time and allowing patients to resume normal activities much sooner.
The innovative procedure attracted national attention after media personality Yaya Goodvibes underwent the treatment and reportedly regained mobility within three days, demonstrating the benefits of the minimally invasive technique.
Munemo said AURUM's vision extended beyond business growth to transforming Zimbabwe's aesthetic medicine landscape.
"I remain deeply committed to shaping the future of aesthetic and cosmetic medicine in Zimbabwe through research, engagement with medical regulators and advocacy for ethical, well-regulated practice," she said.
"My vision is to see Zimbabwe become a regional leader in safe and ethical aesthetic medicine, where innovation goes hand in hand with strong safety standards, professional accountability and excellence in patient care."
With its new CBD branch, ongoing investment in modern infrastructure and introduction of internationally recognised cosmetic procedures, AURUM Aesthetic and Cosmetic Surgery is positioning itself for sustained growth while setting new benchmarks for Zimbabwe's beauty and cosmetic healthcare industry.