Despite growing efforts to establish urban and semi-commercial poultry projects across Zimbabwe, farmers are struggling to meet the rising demand for organically raised roadrunner chickens.
According to Humba Chicken Breeders, one of the country’s established exotic poultry breeding enterprises, the demand is largely driven by the distinct taste of roadrunner meat compared to conventional broiler chickens, as well as increasing consumer awareness around healthy eating.
Founder and director Lemekani Ngulube said the shift toward organic poultry reflects a broader change in consumer behaviour, with more people prioritising chemical-free food options.
“There has been a notable increase in demand for organically raised chickens as people become more conscious of health risks associated with processed foods,” he said.
“Consumers now prefer reliable and safe sources of meat.”
Ngulube explained that unlike broilers, which often require a withdrawal period to eliminate chemical residues before slaughter, roadrunner chickens are raised through more natural and sustainable methods, making them more appealing to health-conscious buyers.
He noted that demand often exceeds supply, with high-end hotels and restaurants regularly placing large orders that small-scale farmers struggle to fulfil.
To bridge the gap, Humba Chicken Breeders sometimes connects clients with other farmers, many of whom were previously trained or mentored through the business.
“There is a clear opportunity for more farmers to venture into organic poultry production,” Ngulube said.
“With proper support and coordination, Zimbabwe could even position itself to export organically raised chickens within the region.”
He also highlighted the importance of financial literacy in poultry farming, describing it as a viable investment model.
“Poultry farming is like a bank. You can store value in the form of chickens and convert it into cash when needed,” he said.
“With proper management, it becomes a sustainable source of income.”
Ngulube added that the sector has significantly empowered women, including widows and single mothers, many of whom have been able to establish livelihoods and support their families through poultry projects.
Beyond income generation, Ngulube encouraged young people to consider agriculture as a career path, citing its long-term opportunities and resilience compared to other industries.
“Farming offers continuous opportunities for growth, learning and investment. It is a sector that remains relevant at every stage of life, even beyond retirement,” he said.
Ngulube specialises in breeding exotic and heritage chicken varieties, including Silver Partridge Brahma, Silver Laced Wyandotte, Light Sussex and Pedigree Black Australorp.
He emphasised that with the right mindset, skills, and support systems, poultry farming can play a key role in enhancing food security, improving livelihoods, and driving economic growth.