Zimbabwe’s creative industry continues to survive on passion and the goodwill of supporters, with rising jazz outfit Kanimusic Zw urging artistes not to lose hope despite economic challenges.
Led by Kanizios Msonza, the Kwekwe-based music company said the value of art goes beyond financial reward, describing music as a powerful form of healing for both performers and audiences.
“We should keep the music playing; its value is beyond what we create. Just like doctors, we are healing a lot of struggling people. As musicians, we help many reach spiritual realms,” the group said in a statement.
The band noted that while the industry may appear thankless, music remains a vital force in bringing people together and offering comfort in difficult times.
“The world greatly needs our active participation in bringing people together. Music is the only ‘pill’ that treats both the one administering it and the one receiving it,” they added.
However, Kanimusic Zw acknowledged the harsh economic realities affecting artistes, with performance earnings often falling below expectations.
“Today, the money we get for performing is far less than what we expect due to the state of the economy. Only those who understand and experience the power of music extend a helping hand for our survival and the families God blessed us with,” the group said.
In response, the band has diversified its operations by launching a clothing line, Kani, as an additional income stream. The brand offers smart-casual apparel and aims to reflect the group’s musical identity and values.
“We have established a clothing line to celebrate the music we create and what we stand for. It’s a family brand that caters for everyone,” they said, adding that they are open to collaborations with sponsors, promoters and distributors to grow their footprint.
Kanimusic Zw has released 11 singles to date and is preparing to drop its 12th track, Ishe Tambirai (2026), an emotional song that seeks divine intervention and healing for the nation.
The upcoming release will also serve as a joint promotional platform for both the band and its fashion brand, as they continue to build a dual business model around music and lifestyle products.
“We are strengthening both the music and fashion aspects of our brand while continuing to offer live performance services. Promotion remains a key focus area for us,” the group said.
The band also encouraged fellow artistes to remain committed to their craft and grow organically.
“It is important to stay focused and avoid changing lanes too quickly. It may take time, but consistency will eventually pay off. Failure is part of the journey and a way to learn,” they said.
With a growing catalogue and expanding brand, Kanimusic Zw believes that perseverance and innovation are key to sustaining a career in Zimbabwe’s evolving creative industry.