Veteran musician Giant Tagarisa is steadily redefining the role of contemporary music in Zimbabwe, using his art not merely for entertainment but as a mirror reflecting society’s most pressing challenges, particularly early child marriages and substance abuse.
With a musical career stretching over three decades, Tagarisa has released more than 50 singles, many of which confront deep-rooted socio-cultural and economic issues affecting communities. Rather than chasing fleeting trends, the artist has deliberately positioned his music as a tool for awareness, education and social responsibility.
In an interview in Harare, Tagarisa said music remains one of the most powerful communication tools, capable of shaping attitudes and influencing behaviour across generations.
“Music speaks directly to people’s everyday experiences. It evokes memories, influences thinking and reinforces positive behaviour. That is why it remains an effective agent of socio-cultural and economic change,” he said.
His latest releases, Achiri Pwere and Jonso Siya Guka, demonstrate this approach.
Achiri Pwere confronts the growing problem of early child marriages, particularly cases where wealthy individuals exploit their financial power to lure young girls and boys into abusive relationships.
Meanwhile, Jonso Siya Guka delivers a cautionary message to young people to stay clear of drugs, drawing from real-life experiences within communities.
Tagarisa said the intention behind these songs is to complement ongoing national efforts to eradicate social ills.
“Some people use money to prey on young lives, and that destroys futures. Through my music, I take a stand against such practices and support government initiatives aimed at protecting children and building healthy communities,” he said.
His producer, Maselo PaBeat, noted that the message-driven approach has resonated strongly with audiences, with several tracks recording thousands of views within days of release on digital platforms.
“The content connects because it speaks the language of the people and reflects their realities. Feedback from fans across different age groups shows that the music is being understood and appreciated,” Maselo said.
Beyond his solo work, Tagarisa has collaborated with prominent artists including Pah Chihera, Baba Troy and Andy Muridzo, partnerships that have broadened the reach of his message and strengthened its impact.
The musician traces his commitment to social advocacy to his church upbringing and his early entry into music in 1986, which shaped his values and artistic direction.
He believes musicians have a responsibility to contribute positively to society, especially in times when young people face increasing social pressures.
Tagarisa’s work places him among a growing number of Zimbabwean artists using music as a platform for social change.
Figures such as Minister Michael Mahendere and Alick Macheso have similarly employed their art to highlight issues of child protection and substance abuse.
As communities continue to grapple with these challenges, Tagarisa’s music stands as a reminder that rhythm and melody can carry messages strong enough to challenge harmful norms and inspire collective action.