The timing of this article is deliberate in that measurable results from participation at a trade show of this kind take time to manifest

Communicators can help them navigate the ever-changing landscape and develop strategies that will allow them to communicate effectively with their target audiences.

Use social media analytics to track your brand’s performance: Monitor your competitors’ social media activity to stay one step ahead.

The general election will take place this year via a proclamation by the President of the country.

It’s not as if we have not used AI tools before. The technology has been growing in influence and impact in the areas of media monitoring, analyses and reporting.

The CCO should assess the organisation’s communications strategy to understand the current state of the organisation’s communications and identify any areas that need improvement at an early stage.

The 2023 Global Comms Report provides an in-depth analysis of current trends in global public relations, communications and media, including the changing dynamics of the industry.

In public relations strategy, the environment determines everything. Before you can start building an effective 2023 public relations plan

In this article, we’ll deal with tactics, creating a budget, getting executive buy-in, implementation, and evaluation.  

One of the first things PR professionals can do is to educate the publics on how the media operates.

"Without data, it is harder to prove that your campaign influenced public decisions to favour your brand or your company,” according to a paper by the firm 5WPR.

An organisation may have a dedicated PR department, yet it may need to get the services of an external agency to help achieve its PR goals. 

We cannot understate the importance of ethics in PR. We live in a time where the public’s trust in institutions is at an all-time low.