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Cliff Chiduku

Cliff Chiduku

Cliff Chiduku writes for:
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Measuring impact of PR campaigns
Internal comms is heartbeat of organisations
Internal comms is heartbeat of organisations
Opinion & Analysis
By Cliff Chiduku 10 days ago
Unpacking personal branding
Turning lemons into lemonade in PR
Getting the best of board meetings
When psychological safety is present, oversight improves. Risks are identified early rather than buried under politeness. Weak proposals are strengthened through constructive critique. ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Getting the best of board meetings
Aligning PR and organisational strategy
IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential....
Opinion & Analysis
By Cliff Chiduku 1 month ago
Aligning PR and organisational strategy
PR not a one-man show
One person is hired under the title “PR and communications officer” or “marketing and communications manager” and is expected to do everything.  ...
Opinion & Analysis
By Cliff Chiduku 2 months ago
PR not a one-man show
Hope alone is not enough
Governments announce ambitious plans, organisations roll out new strategies and individuals declare that this will be “their year”....
Opinion & Analysis
By Cliff Chiduku 2 months ago
Hope alone is not enough
It’s time for thanksgiving
There were moments of triumph that lifted our spirits and moments of disappointment that tested our resolve....
Opinion & Analysis
By Cliff Chiduku 3 months ago
It’s time for thanksgiving
Translating charity work to goodwill
Charity, if executed thoughtfully, can go beyond a once-off donation. It can build lasting goodwill and strengthen the relationship between an organisation and the communities it serves. ...
Opinion & Analysis
By Cliff Chiduku 3 months ago
Translating charity work to goodwill
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