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Cliff Chiduku

Cliff Chiduku

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Translating charity work to goodwill
Rethinking crisis management in the digital era
Rethinking crisis management in the digital era
Opinion & Analysis
By Cliff Chiduku 8 days ago
Planning and managing succession
The lost art of speechwriting
ESG is the new currency
This shift in consumer consciousness has thrust environmental, social and governance (ESG) principles to the centre of corporate strategy. ...
Opinion & Analysis
By Cliff Chiduku 29 days ago
ESG is the new currency
Power of an advert is in storyline
Great advertising is not just about the product; it is about the emotions it stirs, the memories it awakens and the connections it builds. It is about the story that gives life and meaning...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Power of an advert is in storyline
When ‘no comment’ is virtue
IN the fast-paced world of communication, silence is often misunderstood....
Opinion & Analysis
By Cliff Chiduku 1 month ago
When ‘no comment’ is virtue
PR in managing investor relations
However, behind the scenes of any successful investment story lies something often underestimated — public relations (PR)....
Opinion & Analysis
By Cliff Chiduku 1 month ago
PR in managing investor relations
It’s all about grooming, deportment
Ultimately, public relations is about storytelling — and every story begins with the storyteller....
Opinion & Analysis
By Cliff Chiduku 1 month ago
It’s all about grooming, deportment
Comfort is the worst addiction
Yet there is another addiction, far subtler and more socially acceptable, that quietly robs millions of their potential everyday — comfort. ...
Opinion & Analysis
By Cliff Chiduku 2 months ago
Comfort is the worst addiction
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