Entrepreneur Victoria Tafirei is steadily establishing her footprint in Zimbabwe’s competitive business environment, challenging traditional gender norms while building a diversified enterprise under her Tivic International brand.
A mother, wife and business leader, Tafirei operates across multiple sectors including transport solutions, events catering, equipment hire and car rental services. What began as a small family venture has grown into a dynamic operation employing a team of skilled workers.
Beyond its core services, Tivic International has expanded into computer consumables, information technology equipment, mobile phone supplies and construction, reflecting a deliberate strategy to meet evolving customer needs.
Tafirei said her ambitions stretch far beyond her current achievements, as she continues to redefine her place in a largely patriarchal business environment.
“I am a self-motivated doer who doesn’t believe in stopping until my dreams are achieved. The journey hasn’t been easy, but with the support of my family and husband, I remain focused. It’s work in progress, but I believe we will get there,” she said.
Her leadership approach is rooted in delivering quality and exceeding client expectations, with a strong emphasis on professionalism and best practices.
“We strive to provide the best customer experience with every opportunity. The feedback has been encouraging, and we are investing in systems and standards to take the Tivic brand to greater heights,” she said.
Tivic International has built a reputation for tailored service delivery, particularly in events catering, equipment hire and transport solutions, supported by a reliable fleet and a commitment to consistency.
“Excellence is our greatest motivation. Despite challenges, we have continued to grow and make our mark through dedication and quality service,” Tafirei said.
As part of its growth strategy, the business is now expanding into business advisory, development consulting and project management—areas Tafirei says allow her to offer more structured and impactful support to clients.
“We are diversifying into advisory and consulting, and we are already seeing positive results as more clients engage us beyond our traditional services,” she said.
Looking ahead, Tafirei plans to scale operations by increasing staff, expanding into other cities and forming strategic partnerships with local organisations.
With a clear vision anchored on quality and professionalism, she believes Tivic International is well-positioned to transform client ideas into meaningful, memorable experiences while continuing to grow into a formidable brand.