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Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
Business
By Dr Farai Chigora Nov. 20, 2022
Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections. 
As now proven by various challenges faced, in doing business, there is need for continuous operational scanning so as to improve for better
Business
By Dr Farai Chigora Sep. 24, 2023
 What one should accept in this journey is that knowledge is shared for transformational entrepreneurship.
Business
By Dr Farai Chigora Jan. 7, 2024
 An entrepreneur should have a targeted group of customers where maximum attention and effort are exerted resulting in enhanced satisfaction being guaranteed.
Business
By Dr Farai Chigora Feb. 4, 2024
Being branded as a spiritual healer can improve the equity of our tourism businesses.
At every stage  of doing business and product/service development, there is a new market that is waiting for your equal investment.
Business
By Dr Farai Chigora Mar. 10, 2024
As aforementioned, there is always a need to strike a balance between market demand and supply by our entrepreneurs.
Business
By Dr Farai Chigora Apr. 7, 2024