THE entry of new farmers into the tobacco industry in Matabeleland is being viewed as a sign of agricultural renewal and economic growth in the region.
Tsholotsho North legislator Libion Sibanda said the growing participation of first-time growers is strengthening the sector and expanding production of Zimbabwe’s flagship cash crop.
“More growers, including first-time farmers, increase tobacco production, which is Zimbabwe’s flagship cash crop, bringing in more revenue for the region and the country,” said Sibanda.
He said experienced farmers are helping new entrants acquire practical skills, improving productivity and creating employment opportunities in rural communities.
Sibanda noted that the influx of new farmers is expanding the supply base, thereby strengthening both auction and contract floors through increased volumes and improved quality leaf.
He added that the growth of tobacco farming is stimulating related industries such as input suppliers, transport services and processing companies, contributing to broader local economic development.
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The legislator also said the expansion of tobacco farming reflects government efforts to support agriculture through improved access to land, finance and extension services.
Tobacco farming, he said, is creating jobs in planting, harvesting and curing, boosting incomes for rural households. Farmers are also reinvesting earnings in their communities, helping to circulate money and sustain small businesses.
“The growth of tobacco farming also contributes to government revenue through auction sales and exports, which can help fund national and local development,” Sibanda said.
However, he warned that the sector faces several challenges, including environmental concerns linked to intensive water use and chemical inputs that may affect the soil.
He also highlighted health risks for farm workers exposed to pesticides and tobacco during production and curing.
Sibanda noted that tobacco prices remain volatile, making incomes unpredictable for many farmers.
Despite this, national production is projected to exceed 360 million kilogrammes this year, driven by increased hectarage and rising farmer confidence.
The government is targeting about 400 million kilogrammes to strengthen Zimbabwe’s position as a major global producer.
He said the sector is also under pressure from falling prices, global oversupply, and reduced demand from key markets such as China.
In response, authorities are pursuing new export markets in the Middle East, Africa, and the European Union.
The Tobacco Industry and Marketing Board is also improving market intelligence and supporting farmers through contract financing and better agricultural practices.
Sibanda said government programmes aimed at empowering women and youth are increasing participation in tobacco farming in Matabeleland.
He cited initiatives such as the Naturally Cured Virginia (NCV) tobacco project, which has expanded the number of growers and hectares under production, particularly among smallholder farmers.
“The land reform programme has helped many women gain access to land, allowing them to improve their yields and achieve financial independence,” he said.
He added that training programmes, field days and extension services are improving farming practices and productivity.
Pilot projects such as the NCV initiative in Mangwe District, he said, are already involving young people and smallholder farmers in commercial tobacco production.
Sibanda said these initiatives aim to promote sustainable agriculture, reduce poverty and empower rural communities across Matabeleland.