Varun Beverages’ new promo eyes volumes growth

VARUN Beverages Zimbabwe is eyeing a growth in volumes after partnering Econet Wireless in a summer promotion.

The beverages maker, a wholly-owned subsidiary of Varun Beverage Limited which is the  second biggest and best franchise of PepsiCo Holdings, partnered Econet to launch a Peel and Win promotion.

When consumers buy Varun Beverages’ 2-litre bottles of Pepsi, Mirinda Orange, 7Up, and Mountain Dew with a yellow promotional strip under the label, they will be rewarded with Econet airtime and SMS.

This story is for NewsDay subscribers.