Nike

Nike

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If there's a Sports Marketing Oops Hall of Fame, Nike is now among the top contenders ...
Comments Off on Nike’s high-profile shoe fail costs $1.1 billion in stock value

Golf Sport
World No 1 Tiger Woods is close to signing a new endorsement deal with Nike that would keep him as golf's highest-paid pitchman, Woods agent Mark Steinberg told ESPN. ...
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Athletics Sport
Tiger Woods' personal life went off the rails. Lance Armstrong's sporting image crashed in drugs. Both were sponsored by Nike in multi-million dollar deals. Now Nike is being reminded again that pinning your company reputation on star names is a risky business. ...
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