Tobacco prices firm as new entrant stabilises market

Tobacco prices have strengthened in the closing stages of Zimbabwe’s 2026 marketing season, offering some relief to growers after months of complaints over low returns.

The season was widely criticised by farmers after opening prices fell sharply, with some tobacco selling for as little as 60 US cents per kilogramme. However, growers are now receiving better prices than during the same period last year as competition among buyers intensifies.

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