Media challenged to stick to ethical standards

THE Media Institute of Southern Africa (Misa) has challenged the media to stick to ethical standards while disseminating information to allow citizens to make informed electoral choices.

Media practitioners are mandated to give equal coverage to all political parties and players during election seasons.

Speaking during a Twitter discussion titled: The Nexus between Effective Electoral Democracy and the Media in Zimbabwe, Misa advocacy officer Malvern Mkudu said the media plays a pivotal role during elections.

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