Mapfumo’s Afthonia prepares Chitungwiza artists for global market

HARARE, Jul 3 (NewsDay Live) -Widely-travelled business development expert, Albert Mapfumo of Afthonia Consultants says his recent workshop on digital and social media marketing, financial wellness, e-commerce and logistics at the Chitungwiza Arts Centre was inspired by lessons from his frequent travels to Europe where he saw Zimbabwean sculptures being sold for thousands of dollars, yet the original artists back home would have received only a fraction of that value.

Tendai Gwaravaza Chitungwiza Arts Centre chairperson and former Minister of Health Obadiah Moyo shared the vision and sealed an engagement deal to uplift the status of artists at the Chitungwiza Arts Centre and beyond. The workshop ran under the theme “Unlocking the Value of Zimbabwean Stone Sculpture and Art”  and had facilitators from Ecobank, Afthonia and DHL.

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