Gospel music couple happy with corporate assistance

Ellard Cherayi etched

Gospel music couple Ellard Cherayi and wife Sharon Manyonganise-Cherayi have expressed gratitude to the corporate world for supporting the recording of its God the Lifter of Men live DVD in Harare last weekend.

Cherayi told NewsDay Life & Style that it was encouraging to have corporates supporting gospel music.

“Most corporates support anything, but for gospel music it has been very rare to have such awesome support in our line of ministry.

We are really grateful for their support especially given the generally challenging environment,” he said.

“As professional musicians, we also want to enter into win-win partnerships with corporates and we have our brand management agency to ensure they get the necessary visibility on our platforms and other brand promotion benefits.”

He added: “Most corporates are not keen on sponsoring and partnering artistes because very few musicians understand what corporate partnership means and entails.”

“As for me and my wife Sharon, we realised that we are good at music composition and performances, but the corporate affairs side requires professionals in that field, that is why we signed a brand management deal with our branding agency to handle that side of business and so far, the results have been encouraging.”

The sound, stage and lighting were on point and the venue was fumigated prior to the show, with guests getting hand sanitisers for use during the show.

The four-hour gospel music extravaganza saw the couple, which started its music journey with  Zimpraise Choir before becoming part of New Dawn and later collaborating on some of the songs, showcase its talents.

“We really thank God for the success of this show and the grace that has carried us this far.

We started long back, but the results are beginning to show now.

We want to thank all our partners, sponsors, family and friends for coming out in their numbers.

It was really encouraging,” Manyonganise-Cherayi said.

Minister Ellard said with such support they would continue to grow and promised more music and praise and worship concerts.

Various prominent musicians and clergy attended the show in support of the Cherayis.

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