BY FREEMAN MAKOPA
PEPSI Zimbabwe, will next month launch its third beverages plant at its Harare operation, the firm said on Friday.
Pepsi, which established its presence on the domestic market a few years ago through its franchise holder, Varun Beverages, started operations in the country in 2018 after setting up a US$30 million plant.
In a statement, Pepsi said: “His Excellence ED Mnangagwa will be present as well as the chairman of Pespi International and other high-ranking government officials”.
During that time, Varun Beverages, the largest bottler of PepsiCo carbonated drinks — Pepsi, Mirinda, Mountain Dew and Seven Up — outside the United States, has since 2018 been making significant inroads into the Zimbabwean market.
The firm also plans to establish food processing units.
Last year, the company told our sister paper Zimbabwe Independent that after setting up shop in Zimbabwe in 2018, it was not getting a “fair return” on its multi-million-dollar investment, although it expressed optimism that business could potentially thrive in the long term.
The company said: “We have made about US$50 million investment in Zimbabwe and generated direct and indirect employment for about 4 000 citizens of Zimbabwe. We are committed to our investments in the long term.
The company’s production capacity at its manufacturing and bottling plants in Harare has increased due to a huge demand of its products.