Coover bails out Caps United

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BY TAWANDA TAFIRENYIKA

Soft drink manufacturing company Coover has come to Caps United’s rescue after injecting US$130 000 into the Green Machine coffers ahead of the 2021 Premier Soccer League (PSL) season that commences in July.

Besides the financial support, Caps United players and their families will also enjoy free monthly supply of the beverage.

It’s a big boost for the Green Machine coming against the background of a severely depressed economy exacerbated by the COVID-19-induced lockdowns.

The partnership was unveiled in the capital yesterday.

Coover Bottlers managing director Farai Mose Kutadzaushe said the partnership was exclusive to Caps United and would not be extended to other PSL clubs

The South Africa-based businessman, however, emphasised that while the focus was to promote the growth of Caps United as a club, the support could be extended to the senior national team.

He said his company, a locally-owned challenger brand of non-carbonated beverages, had chosen to partner the Green Machine because of its rich heritage and reputational capital.

“Our stated objective has always been to create a portfolio of brand that has a beverage for every purse and every occasion. Coover is a proud owner of a portfolio of mass market brands and products. Our portfolio includes five flavours of Coover cordials, eight flavours of Coover carbonated soft drinks and energy drink called Coover Power,” he said.

“As our company grows, so does our reach and impact. Today we are very proud to announce that we have entered into an agreement with Caps United  to be their official beverages partners. Through this partnership we as Coover are excited to participate in the development of local football in line with the passions of millions of Zimbabweans.

“There is no better way to display our mutual passion for the sport and our local premier league than to enter into such a partnership with one of the country’s largest and undisputed iconic names in Zimbabwean football, Caps United.”

The Coover Bottlers boss did not rule out chances of supporting Caps United in terms of other essential needs such as transport for away matches.

They could also support other sport disciplines besides football in future.

The latest partnership is likely to help the Harare football giants in a big way as they seek to dominate domestic football once again.

Since winning the championship in 2016, the Green Machine have been struggling to get back to the table of Zimbabwean football.

In 2019, they came agonisingly close only to be beaten to the championship by FC Platinum on the last day of the league programme.

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