BY KIMBERLY KARIATI
CHIPINGE-BASED music producer Honest “Mr CliQ” Mahubo says he has formulated various ways to assist rising talent in his town to get limelight in the music industry.
Speaking to NewsDay Life & Style Mr CliQ, who is the proprietor of CliQ Records, said he had signed some gifted and needy musicians in a bid to elevate their careers.
“Chipinge has been deserted from the music arena for long and as a result, I therefore utilises social media platforms to market artistes’ works. I have worked with a few others helping them promote their music offering free recording sessions and video productions,” he said.
“I have worked with a number of upcoming artistes such as Jibbah Royal, Panasheigh, Caego and others since 2014. I however, became popular in the local music scene in 2018 when l produced the hit song Talocker Chipinge.”
Mr CliQ said he is using different social media platforms to market their productions.
“I have created a YouTube channel titled Mr CliQ where you find all the content from the signed artistes from my record label which are mainly local. I have also created social media accounts so that our music can reach masses through these media channels,” he said.
Mr CliQ said he will soldier on, until Chipinge gets recognition.
“We are working towards penetrating into the main industry. I approached Diamond FM and they have been playing some of our tracks. I grew up with so much passion for music and production is my calling. I am going to persevere until the nation begins to see that talent lies here,” he said. A female musician signed under Clio Records Panashe “Panasheleigh” Gwitirwa said they lack coverage.
“Airplay is a challenge as most radio stations are located in the capital cities like Harare and Bulawayo. We need help in creating more events and shows like music festivals that include some of the big artistes so that our music is also known,” she said.
Another artiste signed under the stable Brian “Jibbah Royal” Muchipi shared the same sentiments with Panasheleigh saying they have made all efforts to produce good music and what is left is for Zimbabwe to recognise them.
“There are so many superstitions surrounding Chipinge so it is unexpected to hear that we also produce music. We are trying to make all Zimbabweans realise that there is talent out here. We have received so much support from locals, but it is time we get more fans outside,” he said. ENDS
Follow Kimberly on Twitter @lizellekimkari