It is an undeniable fact that videos are one of the hottest trends in marketing. The social media universe has taken this to an all-new level by providing an opportunity to share their experiences. Networking platforms such as Instagram have become full-fledged marketing hubs for brand promotions. Whether it is the entertainment industry, sports, fitness, or education, Instagram has won the trust of the masses and has witnessed tremendous market share. It has harnessed its cutting-edge functionalities and features to emerge as the market leader in video sharing. However, getting a high reach on this platform is not a cakewalk. The intense competition and a high score of individuals aiming for the same goal as yours will hold you back. Getting a high engagement seems more daunting when there are already established players in your niche. So, what’s the catch? Our social media marketing team has researched the top 5 tricks that will get more views and traffic to your videos. These 5 secret techniques are implemented by top marketers in the industry and you can count on these for your establishing a high presence. Kickstart your journey today and maintain a strong connection with your followers with high-quality and engaging videos.
Focus on Instagram video marketing! It’s good
You are already familiar with the relevance and importance of videos on Instagram. According to recent research, people are more likely to search for your brand on social media than on your official website. You can take help from some of the top social media marketing companies to get your work done. Hence, the videos are an inevitable component of modern promotions. Instagram is constantly enhancing the video features to provide users with a remarkable experience. Being a marketer, you would be posting different kinds of videos at the right time. You can focus on out-of-the-box things such as behind the scene videos and time-lapses for grabbing attention. Apart from this, you can also share product manufacturing videos, artworks, or even a teaser for an upcoming product. These actions will develop a sense of loyalty towards your brand.
Choose the video-perfect size
Most people are still not convinced that video size can radically affect their views. Vertical and square videos get more engagement than the landscape ones owing to the layout of Instagram. The right video format will drive more Instagram likes, comments, and views to your account. Hence, choose the best resolution and aspect ratio. With the ever-growing size of mobile users, landscape videos would not suffice. We would like to share a bonus tip here. Just go with the square format for feed post and vertical when you need to publish stories.
Get your timings right
It is often remarked that everything happens to you at the right time. The same goes for Instagram too. Analytics has revealed that the best times for posting are 10 AM to 5 PM. You can schedule your post times with the help of analysis. Likewise, you can decide the days that witness a great deal of engagement. These are generally Wednesday to Friday. Unfortunately, Sunday is not an ideal day for more likes, views, or comments. Hence, you should avoid posting content on Sundays.
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Level up your game of Hashtags
We hope this section doesn’t need any introduction. Using popular hashtags would give you the necessary reach and engagement you require. What are you waiting for? Research the trending hashtags in your niche or industry and witness a surge in engagement. For best results, you can even mention a hashtag in your bio link, print ads, and other places. Take advantage of the search button to discover the most popular hashtags and use them in captions. However, you should avoid too long or too many hashtags. The ideal hashtag count ranges between 5-6.
Post in story and groups
Everybody has a story. Go share yours and rule the world? People are fond of the stories section and are more likely to respond to videos in stories. This fact is enough to convince you for story videos. Similarly, sharing videos in groups will also increase your viewership. You can leverage next-generation features of Instagram such as co-watching for outstanding results. Get ready to take your account to the next level with premium video content.
What are you waiting for? Get started today for a giant leap into the world of success. Implement these 5 strategies at the right time for remarkable success.
