How African footballers who play in Europe spend their money

guest column Ernest Yeboah Acheampong

African footballers – like other players from developing countries – invariably earn sums of money far greater than their contemporaries back home.

On average, some African players in the elite leagues can earn between €15 000 and €100 000 or even more as salaries. Those in leagues one, two and three can also earn around €10 000–€50 000, €5 000–€€20 000 and €2 000–€10 000. A few high-profile players earn more than €150 000 per month in prestigious European clubs.

As a result, there’s a great deal of pressure on players to show that they are spending some of what they earn back home. Some authors have asserted that these
professional footballers spend their earnings on conspicuous consumption, such as high-end imported goods.

To get to grips with this perception, I examined the effects of African migrant players’ “giving back” behaviour. I did this by analysing the various
socioeconomic projects that they invest in the communities they come from.

As part of my study, I interviewed former and current professional footballers in Europe to understand the rationale behind how they used their earnings and
what investments they made in society.

I found that some players invested in valuable projects like hospitals, schools, education, oil and gas businesses as well as football academies. This
reflected what they termed “giving back to the society”.

My findings suggest that players who make investment contributions are demonstrating their social and cultural ties with families, relatives, friends,
teammates and the communities where they might have started their football careers.

The research

I developed a database of 1 084 African professional players who are playing or had played in 30 different European leagues and other parts of the world.

Most were from West Africa (58,3%), followed by North Africa (17,9%), Central Africa (17,34%), Southern Africa (4,7%) and East Africa (1,8%).

The overseas leagues covered 44 African players for the 2012/2013 season.

Five countries each from Southern and East Africa did not have professional players. This means at the time of the research, they did not have any players
plying their trade outside of their territories. These countries were Botswana, Lesotho, Malawi, Swaziland, Seychelles, Sudan, Eritrea, Tanzania, Djibouti and
South Sudan.

The interviews I conducted included speaking to former and current African professional players who have played in Europe and other parts of the world. Among
them were Abedi Pele Ayew (Ghana), Emmanuel Eboue (Ivory Coast), Marcel Desailly (Ghana), Mike Alozie (Nigeria) Bouna Coundoul (Senegal), Samuel Eto’o
(Cameroon), Reuben Ayarna (Ghana), Victor Wanyama (Kenya), Stephen Appiah and Asamoah Gyan (Ghana), and Chivuta Noah (Zambia). I interviewed 30 former and
current African professional players that covered a period over five years — 2013 to 2018.

The questions I asked were aimed at understanding how players used their resources from football, including money, and the rationale behind their decisions.

Where players came from

Most of the players I spoke to set out to pursue opportunities abroad because they had limited opportunities at home to support their professional aspirations and expectations. Nearly all came from financially deprived areas. This meant they had to mobilise resources to support their careers at a formative stage.

This involved strategising to overcome the challenges with the contributions from significant others in the communities to become successful professionally

The study showed that players were able to mobilise resources from their families, friends, relatives, team mates and club officials. They had also been able
to mobilise other kinds of support such as documentation, money, sport kits and gear. In addition, they had built social relations and networks via the
societal support and contributions to help them achieve their professional status abroad.

Eventually, when players became professional abroad and were being rewarded financially, some remitted in various ways to the country they came from. All of
them remitted money which, according to the players, can be termed as an African culture.

Time to pay back

Players’ investment behaviour was classified according to the type of projects they got involved in within the communities. This led to an appreciation of how
and why they choose to do certain projects based on the support and resources they might have received from their communities.

Players took very different investment initiatives. Some were purely economic; others had a more social dimension. Contributions from the players could be
categorised into private investments, social enterprise investments and economic investments.

Contributions and assistance that constituted a form of “giving back” did not necessarily connote gifts and counter-gifts. Instead, they served as a potential complement to support the efforts of local and regional growth.

When deciding how to give back, the players considered those who had significantly contributed to their professional football careers. These included their
families and extended families. Other factors that played a role were inter-generational obligations and non-familial actors. These investments into valuable
social and economic initiatives in communities fulfilled two important functions. First, they enhanced local and regional developmental activities. Second,
they helped safeguard the athletes’ post-playing career.

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