Brand Zimbabwe a hard sell, says business leaders

Former Confederation of Zimbabwe Industries president Busisa Moyo says Brand Zimbabwe is still a work in progress and is facing challenges that require a collective effort to surmount.


“The product is not ready, the country is the product and it is not ready to be marketed, I come from the manufacturing industry we have made a lot of mistakes of launching a product that is corrupt, launching a product that has major microeconomics issues,” he told a branding conference recently.

“We are not ready, we cannot open up to the world with the way we are. This conversation is way ahead of its time, we have to talk about what kind of a country we need. We need to talk about consensus building. We have a country to create, the product needs to be created, before it can be branded and marketed to the rest of the world.”

“You need the country to grow. We are divided as a country, urban versus rural, manufacturers versus retailers, the country is polarised, you cannot market a product like this.”

Norton legislator Temba Mliswa (independent) said Zimbabwe required a lot of work before it could be a marketable brand.

“We need to put a lot of things in order and I think there are issues we need to deal with. The President (Emmerson Mnangagwa) says we are open for business, this means we have to package the product in a way that is acceptable internationally because we are now part of the global village,” he said.

“It is a process, from a political point of view we need to accept democracy legislation must play its role, government must also play its role, judiciary must also play its role and corruption must be dealt with.”

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  1. Dwayne Williams

    Busisa is one of the guys who openly admitted that business is buying money on the black market. Consult him to point you in the direction of the real forex dealers, not these road port small boys.

  2. there is nothing wrong with buying or selling forex. in any other country, its normal. ask yourself why people have to do it? remove the fake currency that is causing all the problems. why do they not want to remove it? because the politicians vanodya neipapo. let all currency free float. there wont be any black market. how does a politician wake up and say this paper I printed is 1:1 to the real dollar? what backs that statement?

  3. Busisa you are more than 100% right. And creating product Zimbabwe must start without fail, by removing goat skinners and mediocrity now occupying key decision making positions from our heavily corrupted entire system.

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