Zim tourism ‘blockbuster year’ beckons

Zimbabwe is heralding 2019 as its “blockbuster year” as the country gets ready to unveil a series of ground-breaking attractions.

By Wisdom Mdzungairi in BERLIN

This followed enquiries by visitors intending to do “self-drives” in the aftermath of the ban in police road blocks.

Rainbow Tourism Group chief executive officer Tendai Madziwanyika Zimbabwe was back in business and all major destinations in the country can look forward to welcoming even more visitors this year.

“The enquiries we’re getting for self-drives shows the tourism industry can start reaping the benefits of the reduction of roadblocks across the country,” Madziwanyika said.
He said in the past visitors made Zimbabwe an “after thought” due to the unfriendly police activities.

“With self-drives it means one just drops at the airport and hires a car of their choice. Self-drives show Zimbabwe is back on its feet. Self-drives range from 14 to 21 days. We hope that this will be kept as such as the benefits are massive for the tourism industry.

He said in the past Zimbabwe was an add-on after tourists visited South Africa, Namibia or Zambia but now with the introduction of self-drives the country would enjoy longer booking periods.

Madziwanyika added that they had received enquiries from tour operators from as far as Hungary and elsewhere who had created a package to self the country’s major tourist attractions.

“It is important that we manage the country’s image going forward and come up with investor-friendly policies that promote growth. We also hope that ZTA negotiates for a bigger space next year as it promises to be bigger,” he said.

Another operator James Haigh said investor-friendly atmosphere was key to tourism growth as tourists perception was important to visitors.

“Zimbabwe’s international image was has not been good for tourism, and now that the new dispensation is keen to grow business, this must show on how they embrace the visitors.”


Southern Africa Touring Services (Sats) chief executive Martin Mashingaidze Zimbabwe’s goodwill was fantastic “but all state entities must conform to how business is done. The business as usual approach hurts tourism in a big way and there is need for all government officials to understand the policy shift and direction.”

Jibha Africa Safaris managing director Patrick Manyika indicated that Zimbabwe’s participation at the premier tourism exposition has boosted chances of the sector recovering at the shortest possible period.

“Our pricing structure needs to be at par with what is prevailing in other countries in the region. Zimbabwe as a destination was sort of expensive and therefore taken as an extension destination especially sold by Zambia, South Africa among other others.

“Now with the removal of the roadblocks (this) has opened the whole country to domestic and international tourism due to free movement. It improves accessibility to other local destinations such as Kariba, Eastern Highlands, Gonarezhou. It is a huge plus.”

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