Standard Chartered Bank has appointed Ivorian football legend Didier Drogba as its digital bank ambassador.
Drogba will be endorsing the bank’s first digital bank in Africa to be launched in Abidjan, Côte d’Ivoire on March 14.
The bank, Standard Chartered’s first and fully digital retail bank in West Africa marks an important milestone in the bank’s path towards innovation and has been designed with continuous feedback from its clients.
Drogba will be promoting the digital bank in Côte d’Ivoire, set to disrupt the traditional banking sector and will lend his voice and image rights through a series of marketing and community engagement activities over the next 12 months as part of the campaign. Drogba also becomes the first person in Côte d’Ivoire to open a fully digital account at Standard Chartered Bank.
Sunil Kaushal, the bank’s regional chief executive officer (Africa and Middle East) said Drogba’s priorities and ideals were very much in line with the bank, making him an ideal partner.
“The launch of our digital bank in Côte d’Ivoire is an important chapter in our developing turnaround story for the region. Going digital also means progression, not just for our business, but also for our clients, and we look forward to revealing details of our first-ever digital bank very soon,” Kaushal said.
Olga Arara Kimani, regional head of corporate affairs and brand and marketing, Africa and Middle East, said Drogba is a hero and a role model in Côte d’Ivoire and has always demonstrated his strong emotional ties to his home country.
Drogba said he was “excited to be working with Standard Chartered Bank and honoured to be chosen to support their efforts to enhance accessibility to banking services for the people of my country.”