AFFIRMATIVE Action Group president, Chamu Chiwanza has launched a new economic programme, The Shift, aimed at empowering women to compete equitably with their well-resourced male counterparts.
BY VANESSA GONYE
Chiwanza, who is The Shift patron, told hundreds of young female entrepreneurs in Harare last week that the programme aims to provide 100% free funding to businesses run by women.
“As The Shift, we have put together programmes, plans, that we are going to take to the 10 provinces of the country, to talk to them, formalise their businesses, assisting them and this we are financing 100% free, it is my way of giving back to the community,” Chiwanza said.
“Women development is high priority, there is need to integrate women in mainstream business. There should be no more stereotyping, money knows no gender, we wish to see women develop fully there are many programmes I am doing with The shift that are aligned to women.”
Women are the main target in the project where part of the initiative to have them empowered was to foster mentorship by their female counterparts who have made it in business.
“Our first port of call is to celebrate women with a heart in business as well as to assist those who want to make a name formally and informally,” The Shift board member, Kelvin Motsi said.
“In celebrating them we open up various avenues and opportunities; we will harness this into functionality and beneficial programmes with not only mentorship, but funding.”
The Shift is a consortium of entrepreneurs aimed at promoting growth of female entrepreneurs.