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BCC commemorates World Breastfeeding Week


THE City of Bulawayo is conducting antenatal and pre-natal care information sessions from last Monday to Friday in commemoration of World Breastfeeding Week.


In a statement, Bulawayo City Council (BCC) senior public relations officer, Nesisa Mpofu said this year’s theme is aimed at promoting and supporting breastfeeding. This year’s celebration, which runs under the theme Sustaining Breastfeeding Together is expected to engage and mobilise the community in various sectors.

“This year’s theme is focused on engaging and mobilising the general community and inter-generational work and deals with communication at various levels between various sectors,” Mpofu said.

“It is also aimed at reaching new audiences such as fathers, aunts and grandparents.

“The World Breastfeeding Week commemorates the Innocenti Declaration made by the World Health Organisation and the United Nations Children’s Fund policy makers in August 1990 to protect; promote and support breastfeeding.”

She said BCC will be conducting health education sessions targeted at men.

“The target will also be to encourage partners to accompany their wives to the clinic during the week so as to share information on breastfeeding and weaning,” Mpofu said.

“The campaign is expected to draw attention of the public to the interest of pursuit of breastfeeding until two years and beyond.

“To make the public aware of the risks and costs that represent the introduction of artificial foods and drinks before six months by involving family, friends and relatives and the community to help them build and share vital messages and raise awareness and to provide social and economic benefits to the families and the nation.”

World Breastfeeding Week is celebrated worldwide each year from August 1 to 7 to encourage breastfeeding and improve the health of babies around the globe.

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