Baker’s Inn is aiming to increase its market share from 42% to 50% by the end of 2017, chief executive officer, Ngoni Mazango has said.
BY MUNESU NYAKUDYA
Speaking on the sidelines of a Bakers Inn “Buy and Win” promotion draw on Monday, Mazango said they wanted to consolidate their presence in the country.
“We want to consolidate our presence in Zimbabwe and ensure that we grow our market share up to 50% before we go outside. We believe that we should satisfy our local customers before we move out of the region,” he said.
“Our focus is that maybe by year-end next year, we will and focus on the region. I am very confident that towards next year, we should start our due diligence towards the region.”
Mazango said the company had invested a lot of money in capacitating the business.
“Just recently, we acquired about 200 brand new vehicles, just to ensure that we get our products to the customers. We deliver everywhere in the country,” he said.
Mazango also said although the company was doing very well, it had not been spared the current economic challenges.
“We have about 10 generators lined up to ensure that we have continuity. This is more expensive than power. But we always make sure that we deliver,” he said.
“We employ about 2 000 people and because of the support of our customers, we pay their salaries on time. We have been making a lot of profits and we are not apologetic about it and let me say, the future is bright.”
Innscor Bread Company sales and marketing executive, Caleb Musodza said: “Our product is the only one that can hold its freshness up to seven days. Other companies can claim that, but it is not true.”
Baker’s Inn is currently running its Buy and Win promotion, where it is giving away 11 cars, 22 refrigerators, 22 television sets, 22 solar geysers and school fees vouchers.
Innscor Bread Company financial director, Mandla Nkosi said they has disbursed over $600 000 towards the promotion and more promotions were coming.