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NetOne’s OneFusion subscriber base increases

Business
UPTAKE in NetOne’s OneFusion product has seen a gradual increase as subscribers opt in and out of its packages, the acting chief executive officer has said.

UPTAKE in NetOne’s OneFusion product has seen a gradual increase as subscribers opt in and out of its packages, the acting chief executive officer has said.

BY TATIRA ZWINOIRA

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OneFusion allows users to access a variety of services at discounted prices and are issued cards upon signing up to allow clients to use point of sale machines. Services include call time, WhatsApp and Facebook data, use at any 15 selected stores including clubs or shopping centres.

NetOne’s OneFusion comes at a time when the information and communications technology (ICT) is under pressure and is expected to experience a 2, 4% dip at the end of this year.

Speaking to NewsDay, NetOne acting CEO Brian Mutandiro said OneFusion has been taking the market by storm since its launch last month.

“OneFusion is taking the market by storm for the target market we planned for. We cannot be specific about numbers as this shifts on a daily bases as subscribers opt in and out of packages. We now need to work on usage as we gun for the top spot in the mobile business,” Mutandiro said.

“On innovations that are on the cards, I cannot share that for competitive reasons, suffice it to say the second half is going to be busy for NetOne as we go into overdrive with experiential marketing under the ‘Ignite Mbiri Yedu’ campaign.”

He said over the last 12 months, the mobile operator had added about 1 million new subscribers’ and was confident that they are “clearly winning the war on subscribers”.

Telecel Zimbabwe Communications and Branding director Obert Mandimika told NewsDay in emailed responses the operator had reduced the “tariffs of transacting on the platform, in conjunction with Reserve Bank of Zimbabwe, to make the use of this service more affordable and convenient and assist in the increased usage of plastic money”.

“We expect even more increased usage of our Telecash Gold Card, a debit card which is linked to one’s telecash wallet and which is acceptable on all ZimSwitch POS machines,” he said.

No comment could be obtained from Econet on whether it was working on a product to increase the usage of plastic as the mobile operator had not responded to inquiries by NewsDay.

Currently, Econet has its own MasterCard-enabled debit card which can be used at over 47 million points worldwide and since the time of its launch, the card has had a significant uptake.