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NewsDay

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NetOne targets 8 million subscribers

Business
The country’s second largest mobile operator NetOne is targeting to reach a subscriber base of 8 million by next year in an ambitious bid to reclaim top spot.

The country’s second largest mobile operator NetOne is targeting to reach a subscriber base of 8 million by next year in an ambitious bid to reclaim top spot.

BY BUSINESS REPORTER

The operator is the oldest in the sector but has failed to keep competition at bay with Econet Wireless controlling over 50% of the market share.

NetOne chief finance officer Sibusisiwe Ndhlovu told delegates during the National Blood Donor Day commemorations on Tuesday that her company was on a growth trajectory.

“In 2014, our subscriber base stood at 2,5 million but that figure ballooned to over 4 million in a space of just 12 months. Our target is to hit the 8 million mark by 2017 as we proceed with our vision to reclaim our pinnacle position in the sector,” she said.

According to the fourth quarter 2015 report by the Postal and Telecommunications Regulatory Authority of Zimbabwe, NetOne had a market share of 34,2% behind Econet (52,5%). Telecel’s market share was 15,1%. The report showed that NetOne registered the highest growth in active mobile subscribers at 8,8% whereas Econet and Telecel were at 0,3% apiece.

Ndhlovu said NetOne would continue to support blood donation in Zimbabwe after injecting over $500 000 in 10 years to finance National Blood Services Zimbabwe (NBSZ) activities.

“This year alone, despite the harsh economic climate which has seen most companies downsize operations significantly, we opted not to abandon this worthy cause and chipped in with $40 000 for NBSZ’s activities,” she said.