ZIMTRADE, the country’s export promotion body, has partnered with PUM, a Netherlands business support organisation, to provide factory floor interventions, as well as expert advice to small and medium-scale farmers in the horticultural sector.
BY MTHANDAZO NYONI
The interventions, according to the body, are aimed at enhancing productivity and export competitiveness through on-farm training.
“Through this partnership with PUM, we expect to address challenges along the input management, processing, packaging and labelling as well as production efficiencies, among others,” ZimTrade chief executive officer, Sithembile Pilime said.
A Memorandum of Understanding (MoU) between ZimTrade and PUM is due to be signed tomorrow in Harare.
PUM has implemented diverse and successful projects throughout the continent. A South African manufacturer of field service tool boxes and canopies, Rock Solid Industries, has grown into an international supplier after having benefited from a PUM intervention programme. The company is now supplying markets such as Dubai and Abu Dhabi.
Meanwhile, ZimTrade with the assistance of the International Trade Centre, has introduced a new product called a market pointer, which will assist Zimbabwean companies to explore export opportunities on the global market.
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A market pointer is a concise technical fact-sheet aimed at increasing the understanding of a market’s realities and challenges as well as export-related matters.
It helps companies make informed decisions and develop appropriate strategies to enhance market penetration. The pointer focuses on specific products to specific markets, consumer preferences, customs procedures, indicative prices, product quality and standards, technical requirements as well as strategic market access aspects, among others.
It also provides a summary of the economic profile of the destination market.
ZimTrade said market pointers were being offered to companies with the capacity to consistently supply the required products.
