×
NewsDay

AMH is an independent media house free from political ties or outside influence. We have four newspapers: The Zimbabwe Independent, a business weekly published every Friday, The Standard, a weekly published every Sunday, and Southern and NewsDay, our daily newspapers. Each has an online edition.

OK Grand Challenge Jackpot Promotion roars into life

News
OK Zimbabwe Limited yesterday launched the 2016 OK Grand Challenge Jackpot Promotion offering more prizes as the retail chain aims to boost its sales.

OK Zimbabwe Limited yesterday launched the 2016 OK Grand Challenge Jackpot Promotion offering more prizes as the retail chain aims to boost its sales.

BY BUSINESS REPORTER

grand challenge

This comes after the 2015 OK Grand Challenge Promotion, which was the 27th edition, attracted 72 000 people, an increase of more than 7 000 from the 2014 edition.

“There are 48 corporate partners and in excess of 120 products participating in the event. These partners are offering handsome vehicles, as well as secondary prizes throughout the seven-week duration of our promotion,” OK said.

“The market dynamics and landscape has somewhat changed since the last promotion. Many retailers (ourselves included) have embarked on improvement drives due to the intense battle for the share of wallet.”

Alpha Media Holdings, publishers of NewsDay, The Standard, Zimbabwe Independent and Southern Eye, will this year be sponsoring 35 TF290 Capri refrigerators to be given away during the promotion.

OK said the promotion and horse-race continued to attract regional customers as well as participating horses and punters from the international community.

This year’s prizes include one double-cab 4X4 Ford Wildtrak, 39 single-cab Ford Rangers, six residential stands and cash jackpot to be won at the horse-race competition for predicting the winning sequence, fridges and cash prizes, and chances to bet on the horse race itself.

The promotion is expected to grow OK Zimbabwe’s market share, fortify brand building efforts of the retail chain and build customer relations, among other things. The promotion ends on June 4.