The Grain Millers’ Association of Zimbabwe (GMAZ) will next month hold a food expo in Mutare as part of its efforts to promote the production and consumption of local products, which are threatened by the influx of imports.
BY STAFF REPORTER
GMAZ chairman, Tafadzwa Musarara said the expo, to be held on November 6 and 7, was aimed at providing a platform for local food companies to showcase their products direct to the consuming public ahead of the festive season.
“We seek to increase and enhance the consumer’s preference for local brands and increase the brand equity of the local products on the market,” he said.
“The local food industry is slowly recovering from the effects of the influx of foreign brands that have dominated the local markets since dollarisation.”
The Mutare Food Expo is the fourth edition to be hosted by GMAZ after similar events were held in Harare, Bulawayo and Gweru.
“The food expos are assisting local food companies increase their capacity utilisation and in turn provide a lucrative market for local agricultural produce such as maize, wheat, soyabeans, potatoes, milk and many others. This event works on the successful implementation of the ZimAsset blueprint and the 10-Point Plan.”
Food products such as bread, maize meal, rice, cooking oil and dairy, will be on display.