GOSPEL singer Fungisai Zvakavapano-Mashavave is leaving no stone unturned in marketing her new album Chenai Moyo, with the latest effort being exhibiting it at the Mutare Agricultural Show starting today.
BY PROBLEM MASAU
The musician has partnered with the Zimbabwe Agricultural Society to exhibit her music at ZAS stands countrywide.
This will be the second time the Ndauya Ndega singer has taken her music for exhibition, after her debut at the Harare Agricultural Show in August.
Speaking to NewsDay this week, Fungisai described the exhibition as a way of marketing her music and popularising her brand while at the same time meeting her Manicaland fans.
“I will be exhibiting my music at a stand at the Mutare Agricultural Show. I intend to reach out to my fans in person, also making my music available and accessible to the whole of Manicaland,” she said.
“I have taken it upon myself to take Chenai Moyo to the people. I have realised the need to come out and meet the end user of my products and services so I can have direct feedback, which will help in future innovations.”
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Fungisai, who has been consistent in releasing albums since the turn of the millennium, said she had to go the extra mile in marketing her music since the music landscape was skewed against female artistes.
“This has been driven by the necessity to make my music available and accessible. The music industry is a tough terrain for female artistes and it does not matter how good one is, one just has to work extra hard to prove their competence to society,” she said.
Despite the challenges faced by female artistes in the music industry, Fungisai vowed to continue dishing out gospel music.
“I believe I am here in the music industry to stay and make a permanent mark on the Zimbabwean music scene,” she said
At the Mutare Agriculture Show, the veteran gospel singer said she will be performing with a full band.
