BEL OMBRE, Mauritius — It was a night of dazzling entertainment full of the glitz and glamour of Hollywood, Bollywood and Nollywood, as the second edition of the MultiChoice Africa Content Showcase Extravaganza roared into life on Tuesday at Outrigger Spa and Resort in Mauritius.
BY WINSTONE ANTONIO in Bel ombre The week-long event, which is a dynamic content extravaganza, organised by Africa’s leading satellite television provider, MultiChoice Africa, will showcase local and international content that MultiChoice Africa offers through its DStv brand.
Over 200 guests, including media practitioners from across Africa, representatives of channels such as BBC, CNN, SuperSport, Channel O, M-Net, Africa Magic and MTV base as well as celebrated African movie and music stars are attending the indaba.
The opening night saw top actors including Genevieve Nnaji, Tosyn Bucknor, Noble Igwe, Rita Dominic, Desmond Elliot, Adebola Williams, Banky W and Ramsey Nouah walking down the African media Walk of Fame onto a red carpet. Nigeria’s music heavyweights Flavour, born Chinedu Okoli, Don Jazzy and the Mavins of the Dorobucci fame alongside Ghanaian dancehall and reggae artiste Stonebwoy put up sterling performances at the star-studded event dubbed Night of a Thousand Stars.
Flavour, Stonebwoy and The Mavins kept guests on their feet with their popular hits.
MultiChoice Africa chief executive officer Tim Jacobs said their mission was to make the finest content available to their subscribers.
“We believe television is an extremely powerful tool that can educate, entertain and inform. The evolution of this medium has become fast and furious and as a business, we are constantly evolving to stay ahead,” Jacobs said. “MultiChoice’s business is built around three key pillars: people; content — in the form of great entertainment, news and sport — and the latest cutting-edge technology.”
Jacobs also acknowledged the challenges the business faces, saying their growth over the past 20 years had been a result of massive investments they had made in people, content and technology.
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“As with any business, not all of these investments or changes have hit the spot . . . so we have, from time to time, re-evaluated our position and made changes to our strategies. At the end of the day, however, it is really our subscribers we have to thank for staying with us, trusting us to deliver the best television experience and customer service to make their experience world class,” Jacobs said.
M-Net West Africa regional director, Wangi Mba-Uzoukwu, said the growth of the channel that led to the launch of SuperSport and the Mzansi Magic, Zambezi Magic, Jango Magic and Africa Magic channels continues to shape cultures, build bridges and empower talent across Africa.
“We are launching and redefining channels and we continue to expand our content offerings to viewers across the continent,” he said.
